Check out Instagram at #officialchiaogoo there are a couple posts on how best to store your cables.
Kinked red, blue or silver cables are not covered under our warranty. There is a multi-strand steel cable inside the nylon that will hold a kink if compromised or pinched. Our TWIST red, blue X-Flex and silver SWIV360 cables are memory-free, meaning they come out of the package virtually straight without any coil. They are not kink-free. This product should be used and stored carefully.